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Social Media & Trademark Guidelines

Sharing HeartMath Content on Social Media (Instagram, Facebook, Business Pages)

Category: Legal & Trademarks / Marketing Support

Last Updated: February 2026

Overview

We love seeing our community share the message of heart-based living! Whether you are a business consultant, a wellness blogger, or a dedicated practitioner, sharing HeartMath videos and techniques is a powerful way to inspire others. To protect the integrity of our research and brand, we ask that you follow these guidelines when posting to platforms like Instagram, Facebook, or LinkedIn.

1. Best Practices for Sharing Videos

The most effective way to share HeartMath videos (such as the "Gratitude" or "Heart-Brain" videos) is via direct linking.

  • Official Sources: Always share links directly from our official HeartMath YouTube Channel or the HeartMath Website.

  • Why Direct Links? This ensures your audience sees the highest quality version of the content and provides them with a path to learn more through official resources.

2. Trademark Requirements

HeartMath owns several registered trademarks for its specific technologies and techniques. When mentioning these in your captions or blog posts, please use the correct symbols and attribution.

  • Common Trademarks: * HeartMath®

    • Inner Balance®

    • emWave®

    • Quick Coherence®

  • Attribution Statement: At the end of your post or in your "Link in Bio" page, please include the following credit:

    "HeartMath is a registered trademark of HeartMath Institute. Quick Coherence is a registered trademark of Quantum Intech, Inc."

For a full list of protected terms, please visit our Official Trademarks Page.

3. Business & Commercial Accounts

If you are sharing from a business account (e.g., a consulting or coaching page), please observe the following:

  • No Modifications: You may not edit, crop, or add your own company logo over HeartMath videos or images. These are considered "derivative works" and are protected by copyright.

  • No Implied Endorsement: Your post should be framed as a "resource share." Avoid language that suggests HeartMath officially endorses your specific business or products unless you have a formal partnership agreement.

  • Educational Use: You are encouraged to write about your personal experience and the benefits of the techniques, provided you credit the source.

4. Tagging & Engagement

We want to see your reach! When you post, please tag us so our team can engage with your content:

  • Instagram: @HeartMath

  • Facebook: @HeartMath

  • Hashtags: #HeartMath #Coherence #Resilience #GleavesConsulting (Add your own brand tags here!)

Frequently Asked Questions (FAQ)

Q: Can I download a video from YouTube and re-upload it to my own Instagram Reel? A: We prefer that you use the "Share" or "Remix" features provided by the social media platforms. Re-uploading raw files can lead to copyright flags and prevents us from tracking the reach of our educational materials.

Q: I am a HeartMath Certified Professional. Do I have different rules? A: Yes! Certified Trainers and Coaches have access to a specific Digital Assets Toolkit through their member portal, which includes pre-approved social media tiles and branding guidelines specifically for their professional use.